A kitty litter company has been stopped from airing an ad about its performance in a “smell test”.
Picture: File Source: Supplied
A NEW York federal judge has ordered a pet product company to stop airing a cat litter commercial
that unfairly seeks supremacy over a competitor.
The Clorox ad was aimed at Church & Dwight Co Inc’s Arm & Hammer brands of cat litter.
It claimed a smell test involving a jar proves Clorox’s Fresh Step cat litter outperforms Church &
The judge found it “highly implausible” 11 panelists would “stick their noses in jars of excrement
and report 44 independent times that they smelled nothing unpleasant”.
He found the claims “literally false”.
Clorox says it’s disappointed in the ruling. It says it defends the ad’s truthfulness.
Ad banned because judge says kitty litter sniffing ‘highly implausible’ | News.com.au.